Check out this reasonably new ad for PETA Europe featuring none other than British squash player James Willstrop.
According to James, "meat has no place in a professional athlete's body". The ad goes on to say, "Since I stopped eating meat, I'm faster, I have more energy, and I know that my decision has saved countless animals' lives."
All well and good but I'm sure some of my female readers would've have been happier if James had opted to star in a "Fur? I'd rather go naked" poster.
If you can't eat meat then try Fudge. (Good design is never a problem for athletes:) The jpeg below is a screen-grab of James' new website. (Click it to see it full size.)
You might recognize the style as reminiscent of the England Squash and Racketball Association's new website, that I wrote about in September '09, and there's a good reason: Both were designed by the agency known online as "Made By Fudge".
As cool as this site looks I can't help but notice that James' site is suffering from the same kind of content issues that plague the ESRA site. The "news" page looks like a draft version with the same photo used for the first six posts and the "download" page has only one desktop wallpaper (no photo credit) and the dreaded "coming soon" tag.
That said, these two websites are quite simply gorgeous and set the bar for squash sites all over the world. (Even if it's only in aesthetics:)